YieldBird

JANUARY 12, 2022

Each vendor swears that their product is the one that will provide the highest uplifts, increase the viewability of ad units; and, of course, their same product will do all this without compromising on user experience. You can take all guesswork out of the equation by implementing A/B testing. What is A/B testing?

A/B Testing 52

A/B Testing Header Bidding Click Through Rate CPM 52

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. Definitely no!

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Are you talking to them about CPM floors, tiers, all that good stuff? Are you A/B testing? Are you A/B testing different waterfalls potentially? All things like that.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Popular Posts Taking a Data-Driven and Customer-Centric Approach With Divya Bhargava CPM Bargainer for Programmatic Advertising – Behind the Scenes Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. Related article: What Is eCPM and 7 Proven Ways to Increase It What Is CPM? CPM stands for ‘cost per thousand’ and represents the revenue publishers earn for every 1,000 ad impressions on their websites. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. So, it’s recommendable to run an A/B test and wait for at least a week after implementation to evaluate the results and make decisions.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. Ads that take a long time to load and display after page elements will lose potential views, leading to less overall Cost Per Mille (CPM).

Viewability 52

Viewability Ad Server Header Bidding Ad network 52