A/B Testing Cookies Non-Profit Pharmaceuticals 
Basis
JUNE 10, 2022
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Quickly validating hypotheses through on-the-fly multi-variate A/B testing. Monitoring for brand safety.
Basis
AUGUST 17, 2023
Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. Internal programmatic teams have just one focus when pulling campaign levers: increasing profitability for the brand.
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