AdvertiseMint

JULY 5, 2023

In this blog post, we will provide an informative guide on how to thoroughly assess your Facebook ad campaigns so that they can start driving better ROI. Check Your Reporting Strategy When you decide what to do with your campaigns, look at the conversion rate, click-through rate (CTR), and ROAS.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

AdvertiseMint

JUNE 27, 2023

The multi-advertiser case study conducted by Adobe revealed that the utilization of multi-product ads could result in certain benefits: The click-through rate (CTR) has improved significantly, with an increase ranging from 50% to 300%. Click engagement has decreased costs by up to 35%, leading to lower CPC.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. 480% more clicks. As a result, your ROI will be higher. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. 270% more leads.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145