A/B Testing Click Through Rate CPA Geo targeting 
Single Grain
JULY 31, 2023
Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Not only that, but creating ads groups focused on individual product lines and narrowing the geographic scope of the campaign can result in a more targeted and effective local PPC campaign.
Lemonads
AUGUST 30, 2020
Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment. Using a platform like Taboola Native, publishers can feel confident in this model, because consumers can be targeted based on their locations, interests, behaviors, and platforms !
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