A/B Testing, Brand Lift, Machine Learning and Marketing

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A/B Testing

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Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

Martech Series

JUNE 16, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate and measure video, native and display brand campaigns across the web and on connected TV (CTV).

Brand Lift

Brand Lift Advertising Marketing Viewability

InMobi Pulse – Making Market Research “Do it Yourself”

InMobi

OCTOBER 15, 2018

“Research is the starting point of marketing. Without research, a company enters a market like a blind man.” - Phillip Kotler, Distinguished Author and Professor of Marketing It’s true that marketing starts and ends with understanding the customer. And yet, market research still feels like the 1990s.

Marketing

Marketing Machine Learning A/B Testing Brand Lift

AdTech Trends

Quantcast Launches Brand Advertising Solutions to Maximize the Impact of Every Marketing Dollar

InMobi Pulse – Making Market Research “Do it Yourself”

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