article thumbnail

A Publisher’s Guide to Programmatic Native Ads

Automatad Inc.

Either you want to know what programmatic native ads are, or you want to know how native ad inventories can be sold programmatically. Supply-side Platforms (SSPs): SSPs enable publishers to offer ad inventory for purchasе by advеrtisеrs through rеal-timе bidding. No worries, as we have got you covered.

article thumbnail

Top 6 Benefits of Programmatic Advertising

Single Grain

Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory. The SSP enables publishers to make their available ad space accessible to potential advertisers through ad exchanges for an increased audience base.

article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Display and Search Ads to ensure scaled conversions with cost-effective CPCs.

Agency 52