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What’s the difference between AdTech and MarTech?

illumin

Top MarTech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

MarTech 103
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What’s the difference between adtech and martech

illumin

Top Martech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Top adtech tools are platforms such as illumin, an ad exchanges, Amazon DSP, or Facebook ads manager.

MarTech 59
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7 ways Publishers make more money with MonetizeMore [Future You Essentials]

Monetize More

Bid Scaling : Monitor & adjust ad partners based on their net revenue. You can keep your auctions transparent so that advertisers pay you the best amount for your ad space. GDPR consent strings : Pass consent strings to compliant bidders so they stay in the auction. Currencies : Real-time currency conversions.

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12 Best Mobile App Monetization Platforms for Publishers in 2023

Brid.tv

But likely the best part about using this platform is that it comes with access to a programmatic ad exchange and hybrid monetization. The platform offers a safe and reliable network where publishers can monetize mobile traffic with various engaging, non-intrusive ad formats. ironSource.

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20 Best Mobile Ad Networks for Publishers and App Developers

Brid.tv

The ad network also has access to mobile ad demand, either directly from advertisers who have joined the network, through SSP and ad exchange integrations, or both. SmartyAds is an all-in-one ad network with a proprietary SSP, DSP , and ad exchange. Key Features: Mobile game monetization platform.

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Beyond the Screen: CTV Attribution Essentials and Tactics

Smart-Hub

Incrementality Testing To understand the real impact of CTV campaigns, optimize their performance, and ensure proper budget allocation, implement incrementality testing, which implies comparing exposed and unexposed audiences. Basically, it works like A/B testing. Sign up now and increase your advertising income!

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How generative AI is influencing and evolving AdTech

illumin

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.