LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need
Single Grain
NOVEMBER 17, 2020
You’ll set your total budget (typically by day), designate when your campaign will run, and select your bid type: If you want to have control over the amount you bid, select “ Maximum CPC Bid.” To measure CPL, you’ll need some kind of mechanism in place to tie a lead conversion to a specific ad click. Cost Per Lead.
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