A/B Testing Ad Click Click Through Rate CPA 
Single Grain
OCTOBER 3, 2019
Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). For example, if you're targeting your ad to people between 18-65 years old (I hope you're not!), you can see which age segments perform the best for your ads. Explore Automation for Your Facebook Ads.
Karola Karlson
MAY 11, 2021
All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.
Expert insights. Personalized for you.
111 
Let's personalize your content