Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Another option would be to include an offer wall within the app, which allows users to perform an action (usually to watch video ads) to gain in-app coins, which they can then use to purchase content. Final note for the readers!

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Smart-Hub

DECEMBER 22, 2023

billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. mobile audience.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52