AdTech Ecosystem: Navigating Trends and Insights
Smart-Hub
DECEMBER 22, 2023
billion USD by 2030 at a compound annual growth rate (CAGR) of 14.5% These platforms facilitate the buying of ad impressions in real time, allowing advertisers to reach their target audience more efficiently and at scale. Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
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