The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds
VideoWeek
DECEMBER 16, 2022
Digiday reported that Netflix has begun offering advertisers money back, after missing viewership guarantees on its ad-supported layer by as much as 20 percent, according to reports. They don’t have enough inventory to deliver,” said one agency exec. “So Display advertising revenues were up by 13.9 They can’t deliver.
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