The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. The fundamental problem is that it contradicts their approach and the principles they laid out I think a couple of months ago, when they called for third-party measurement and called for it to be comprehensive,” said one agency executive.
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