The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June. TikTok Rolls Out Search Ads TikTok has launched search ads for all advertisers, in an expansion to tests that commenced last year. Advertisers will automatically appear in search results and can opt out within TikTok’s ad platform.
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