The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
Ad spend is projected to grow 4.4 Social media is expected to be the fastest-growing channel, with spend rising to $227.2 Retail media spend is on track to reach $141.7 Retail media spend is on track to reach $141.7 percent of retail media spending. percent in 2023 and 8.2 billion next year, accounting for 21.8
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