The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise
VideoWeek
FEBRUARY 10, 2023
The firm will shutter its native advertising platform Gemini and its supply-side platform (SSP). Yahoo intends to use its new partnership with Taboola to sell native advertising on its own content instead. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.
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