Remove 2028 Remove Ad Server Remove Ad Tech Remove Demand Side Platform
article thumbnail

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. The IAB Compass report forecasts CTV spend to reach £2.94

Media 52
article thumbnail

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The plans mark a pullback from Yahoo’s strategy of unifying its ad tech stack.

Ad Tech 52