2028 Ad Exchange Audience 
VideoWeek
APRIL 25, 2025
Google Operates Illegal Ad Tech Monopolies in Latest US Ruling Google is facing the potential breakup of its ad tech business after a US judge ruled that the company illegally operates two monopolies in online advertising, by dominating the publisher ad server and ad exchange markets.
Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.
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Martech
JUNE 26, 2024
The Association of National Advertisers had some good news for the Cannes Lions audience earlier this month. In 2023, media buys on mostly bogus made-for-advertising (MFA) websites represented an extraordinary 15% of ad spend. Clicks and users may be real, but they don’t represent reaching a high value audience.
Smart-Hub
FEBRUARY 12, 2024
Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. If you are ready to create ad network or ad exchange, contact SmartHub team to start.
AdvertiseMint
OCTOBER 30, 2023
This hands-on approach provides more control and transparency, enabling advertisers to make informed decisions with precision and extend their audience reach. As the digital ad world progresses, comprehending the benefits of self-serve DSPs is vital for those aiming to elevate their advertising efforts. billion by 2028.
VideoWeek
JULY 29, 2022
BARB data shows the Rupert Murdoch-owned channel reaches three percent of the UK TV viewing population per month for an average visit length of eight seconds – “less than a quarter of the average 35 seconds audiences spent watching GB News,” according to Press Gazette. Metro and The Independent See Strong Audience Growth in June.
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