article thumbnail

Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

article thumbnail

Best Video Monetization Tips for Publishers

Automatad Inc.

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.