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Audio advertising: the ultimate guide

illumin

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82

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The WIR: YouTube Tests Gaming, Brands Ask TikTok Creators to Make Video Ads, and Analysts Forecast Addressable TV Market to Reach $87 Billion by 2027

VideoWeek

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Buyers can access this inventory through The Trade Desk, though Vox plans to add more DSP partners in the future.

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AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. Advertising agencies, trading desks, and ad networks are great instances of ad tech providers.

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Best Video Monetization Tips for Publishers

Automatad Inc.

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. In the U.S., there are 244.4 It evokes the auction process.

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Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers

Brid.tv

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. To summarize, advertisers get growing reach, better performance tracking , and, consequently, more ROI.

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17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

By automatically displaying your ads to people who are most likely to care based on their interests and habits. Instead of blasting ads and hoping they stick, programmatic platforms let you get super targeted. This means better ROI for your digital advertising campaigns. Pretty cool, right?