illumin

JUNE 18, 2025

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82

Advertising 86

Advertising Banner Audience ROI 86

Brid.tv

APRIL 23, 2025

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. Non-linear Ads : Overlay ads (like banners or animations) that appear without interrupting the content.

Advertising 59

Advertising Video Ads Banner Audience 59

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Ad Exchanges Ad exchanges offer a special way of managing digital advertising spaces.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52