illumin

JUNE 18, 2025

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. According to Statista , ad spending in the digital audio advertising market is projected to show an annual growth rate of 6.04% with a projected market volume of US$12.82

Advertising 86

Advertising Banner Audience ROI 86

Advendio

MARCH 20, 2025

Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. retail media is set to account for more than 25% of total digital ad spend by 2027. In the U.S.,

Retail 52

Retail Media Ad network Ad Tech 52

illumin

APRIL 4, 2025

Adweek reported a 200% increase in total ad sales compared to the previous year, with 95% of the NCAA Womens Tournament’s ad inventory sold and the championship game’s ads completely sold out over three months in advance. TV and streaming sports rights is expected to nearly double between 2017 and 2027.

Advertising 59

Advertising Pharmaceuticals Audience Ad Inventory 59

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. ShowHeroes Brings Animated Ad Formats to CTV Ad tech firm ShowHeroes has launched custom animation formats for CTV.

Video Ads 52

Video Ads Marketing Ad Tech Header Bidding 52

VideoWeek

APRIL 5, 2024

Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory.

Ad Tech 59

Ad Tech Agency Media Audience 59

Brid.tv

APRIL 23, 2025

CTV advertising, then, means delivering video ads through these connected devices , and this advertising method has been steadily gaining momentum. By 2027, it’s predicted that 121 million U.S. Leverage video ad servers or CTV-specific ad tech partners that can centralize reporting and optimize delivery across multiple endpoints.

Advertising 59

Advertising Video Ads Banner Audience 59

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40