2026, Demand Side Platform and Video Ads

2026

Demand Side Platform

Video Ads

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Building a High-Performing Retail Media Ad Inventory Expanding Beyond Sponsored Product Ads Many retailers start with sponsored product ads, but those diversifying ad inventory capture larger advertising budgets.

ROI

ROI Retail Media Ad Inventory

The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

JUNE 20, 2025

Meta Announces AI Video and Highlights Tools for Advertisers Meta announced new AI tools for advertisers and agencies in Cannes, including Video Generation capabilities allowing advertisers to turn multiple images into multi-scene videos, with text overlays and music. Read more on VideoWeek.

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Adweek

The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

VideoWeek

JULY 18, 2025

Adform Makes Airtory’s Interactive Units Available in DSP Adform, a demand-side platform (DSP), has partnered with Airtory, an ad tech company specialising in interactive ad experiences, making Airtory’s creative formats available through the DSP. billion in billings.

Ad Tech

Ad Tech Agency Media Non-Profit

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

Marketing Ad Tech ROI Retail

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77

Demand Side Platform

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

Advertising

Advertising Banner Header Bidding Video Ads

Digital Advertising Guide

Adtelligent

JULY 19, 2022

However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Mobile video ads are video ads that have been adjusted for mobile screens.

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The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads

Video Ads Impressions Viewability Media

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

Advertising

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The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

DECEMBER 8, 2023

The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. Elsewhere in its report GroupM maintained its 2023 forecast of 5.8

Video Ads

Video Ads Media Agency Ad Tech

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

MARCH 17, 2023

This marks significant progress towards its target of 10 million subscribers in 2026. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” RTL says it now has 5.5

Non-Profit

Non-Profit Media Ad Tech Demand Side Platform

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S., 3: Essential metrics.

Advertising

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The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. Read more on VideoWeek.

Ad Exchange

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The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. ” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros.

Ad Tech

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The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4. WBD gained 5.3

Ad Tech

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AdTech Trends

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

Trending Sources

The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

Why Do Companies Want to Build Their Own RTB Bidder or DSP

What Is Programmatic Video Advertising and Why It’s Worth It

Digital Advertising Guide

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

Top 6 Benefits of Programmatic Advertising

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

AdTech Ecosystem: Navigating Trends and Insights

What every marketer needs to know about programmatic advertising

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

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