Single Grain

JULY 17, 2023

Programmatic advertising means buying and selling digital ad space in an automated and data-driven manner. It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. Work With Us What Is Programmatic Advertising?

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Brid.tv

SEPTEMBER 12, 2022

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Another option for selling ad space is CTV programmatic advertising. This process of trading ad space is much more automated.

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VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Discovery (WBD).

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Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Why is this important for business owners and entrepreneurs to understand?

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SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. As of April 2023, there were 5.18

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Smart-Hub

DECEMBER 22, 2023

Rise of Programmatic Advertising (2010-2015) The rise of programmatic advertising marked a paradigm shift in the advertising technology industry, ushering in automation for the buying and selling of ad inventory. Real-time bidding (RTB) emerged as a revolutionary concept, allowing advertisers to bid for ad space in real time.

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VideoWeek

NOVEMBER 10, 2023

The newly created position signals the company’s intent to expand its offerings into the US market, with Wagenheim saying, “There is tremendous upside opportunity for soccer in the US, especially with the growing popularity of MLS and the road to the FIFA World Cup hosted across the US, Mexico and Canada in 2026.

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Monetize More

JULY 7, 2025

What is “Fill Empty In-Page Ads”? Rolling out automatically to all AdSense publishers over the next 30 days, this new setting (found under Blocking Controls > Ad Serving ) tackles dead ad spaces. Audit Ad Layouts: Ensure ad spaces triggering this feature are in high-visibility, non-intrusive locations.

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Martech

OCTOBER 19, 2022

Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How does programmatic advertising work?

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