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Ad Buyers Load the Bases for Major League Baseball All-Star

Adweek

What Fox Sports evp of ad sales Mark Evans didn’t mention, but told ADWEEK later, was that demand for this year’s All-Star Game on July 15 surfaced as early as Fox’s 2024 sports-heavy upfront. Even the Home Run Derby averaged 5.45

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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs).

ROI
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Master Google’s New “Fill Empty In-Page Ads” Feature to Unlock Hidden Revenue

Monetize More

What is “Fill Empty In-Page Ads”? Rolling out automatically to all AdSense publishers over the next 30 days, this new setting (found under Blocking Controls > Ad Serving ) tackles dead ad spaces. Audit Ad Layouts: Ensure ad spaces triggering this feature are in high-visibility, non-intrusive locations.

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Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. By 2026, this number will likely grow to $700 billion. and decides on a budget.

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What Is an Ad Exchange?

SODP

trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. trillion in 2023.

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The rising demand for programmatic advertising among advertisers is driving market growth. billion by 2029.

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Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. market alone, banner ad spending is expected to reach 81.3 billion dollars by 2026. This script will enable the display of banner ads. For the U.S.