2026 Ad Inventory Demand Side Platform 
Advendio
APRIL 14, 2025
By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Ready to Scale Your Retail Media Revenue? Contact us today.
VideoWeek
JULY 18, 2025
On the advertising front specifically, Netflix says it is still on track to meet its goal of doubling ad revenues across 2025, as Upfronts-related deals have so far been consistent with this target. In the short-term, the ad tech suite has made it easier for advertisers to buy ads on Netflix, according to Peters.
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VideoWeek
FEBRUARY 7, 2025
Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.
VideoWeek
JUNE 13, 2025
The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. percent growth in 2026, and a compound annual growth rate of 5.4 The announcement comes as TikTok’s UK usership crosses 30 million monthly users. The revision, down from a prediction of 7.7 The latest report predicts 6.1
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77
SODP
MAY 30, 2023
trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape.
Brid.tv
NOVEMBER 8, 2022
The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. the highest offer) is awarded the ad impression.
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