Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?

Ad Exchange

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?

Advertising

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. As of April 2023, there were 5.18

CPM

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.

Cookies

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory. The platform uses contextual video advertising to maximize the performance of ads and, by extension, increase ad yield.

Header Bidding

VideoWeek

JULY 29, 2022

TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. TF1 Scores French National Football Rights. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches.

Ad Tech

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. billion in ad dollars in 2022, making up 90.2%

Advertising

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. Read more on VideoWeek.

Ad Exchange

VideoWeek

JULY 14, 2023

Iger, whose contract has been extended through to 2026, said ABC, FX and Nat Geo “may not be core” to the business. Top Stories Disney Considers Selling Off Linear TV Assets Disney CEO Bob Iger has suggested selling the company’s linear TV assets.

Viewability

VideoWeek

FEBRUARY 10, 2023

CTV, Gaming Ad Spend to Double by 2026 CTV and gaming ad spend is expected to double by 2026, hitting a combined £4.15 billion in 2026, driven by the appetite for ad-supported streaming. billion, according to the IAB’s new Compass report. The forecast predicts CTV spend to rise from £1.17

Ad Tech

VideoWeek

MAY 9, 2025

DOJ Pursues Divestment of AdX in Google Ad Tech Monopoly Trial The US Department of Justice (DoJ) has proposed that Google sell its ad exchange AdX, as a remedy for restoring competition to the ad tech market, after a federal judge ruled that the tech giant illegally monopolised two markets in online advertising.

Ad Tech