MNTN

JULY 7, 2025

By 2025, U.S. In this guide, we’ll break down what it takes to master OTT advertising in 2025, so your next campaign doesn’t just air, it delivers. OTT platforms offer clear, real-time visibility into what’s working, from impressions to conversions, so you can optimize mid-flight and show ROI that speaks for itself.

Advertising 52

Advertising Impressions Audience CPA 52

Single Grain

APRIL 27, 2025

Here are 7 ways to overcome ad fatigue in 2025. Decreasing conversion rates. Case Study: Net Conversion Challenge: A digital marketing firm was experiencing high ad frequency leading to creative fatigue, increased costs per result, lower click-through rates, and reduced engagement. Post-interaction conversion rate.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. This real-time optimization ensures better engagement, improved conversion rates, and maximized ad effectiveness. What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Single Grain

MAY 12, 2025

It’s become an essential channel that drives discovery, engagement, and conversions at remarkable rates. TikTok has evolved into a conversion powerhouse with remarkable ROI potential, as demonstrated by Clinique’s campaign achieving a 441% increase in conversion rate through influencer-led content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

Martech

FEBRUARY 7, 2025

Qualify leads with offline conversion imports Connect Google Ads to CRMs like Salesforce and HubSpot using GCLID tracking. By refining keyword strategies, layering audience segments and tracking conversions, you can ensure your Google Search campaigns effectively target B2B decision-makers. Display, video and search.

Advertising 87

Advertising Media Conversion Audience 87

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. Advertisers can track ad-side metrics such as ad completion rates, as well as the actions viewers take after seeing the ad like website visits and conversions. Spoiler alert: it’s not even close. Want a Closer Look?

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

JUNE 17, 2025

times the share of conversions relative to its share of spend , according to recent HubSpot research. Key Takeaways TikTok delivers exceptional B2B conversion rates at 1.8 times the share of conversions relative to spend, making B2B TikTok lead generation a high-ROI channel that outperforms traditional marketing approaches.

Conversion Rate 52

Conversion Rate Conversion Education Retargeting 52

illumin

DECEMBER 3, 2024

The environmental impact of digital advertising, particularly in terms of energy use and carbon emissions, is becoming a critical conversation. However, over-targeting, constant retargeting, and serving ads with high frequency to the same user can result in excessive data processing and bandwidth use.

Advertising 105

Advertising Marketing Ad Inventory Impressions 105

Single Grain

JANUARY 16, 2025

This post is all about creating and optimizing a high-ticket agency funnel to attract the right clients and boost conversions. Funnel : Use simple, logical steps to guide prospects from interest to conversion. Monitor your performance by tracking essential metrics, such as conversion rates. Offer a paid webinar or workshop.

Agency 52

Agency Conversion Rate Conversion Audience 52

InMobi

JUNE 24, 2025

At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities.

Conversion 40

Conversion Retargeting Advertising Cookies 40

Martech

APRIL 6, 2022

This proprietary stack is designed to drive conversions and target audiences via custom data sets. It can also retarget desired audiences across environments, from CTV to mobile, to DOOH and in-app. billion by 2025, more than double the 2021 total of $14.44 million in 2025, according to another study by them. The market.

Retargeting 113

Retargeting Audience Conversion MarTech 113

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate 52

Click Through Rate ROI Impressions Conversion 52

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI 52

ROI CPA Marketing Conversion Rate 52

Advendio

MARCH 20, 2025

increase in 2025, bringing the total to approximately $177.7 Retail Media 2025: Why Every Retailer Wants a Piece of the Ad Pie Retail media is growing exponentially, with major retailers recognizing its potential to diversify revenue and monetize first-party shopper data. In 2024, global retail media ad spending reached $154.8

Retail 52

Retail Media Ad network Ad Tech 52

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Conversion paths are fragmented. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Acquisition costs are climbing sharply.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

JULY 6, 2025

. “Pairing high-fidelity intent data with programmatic DOOH unlocks account-level precision and closed-loop ROI measurement for B2B advertisers,” according to Bombora’s recognition as a Leader in Forrester’s 2025 Wave for B2B Intent Data. Key metrics to track include: Post-exposure web traffic from exposed audiences.

ROI 52

ROI Impressions Audience Demand Side Platform 52

Single Grain

APRIL 30, 2025

Our data shows that brands effectively capturing micro-moments see up to 341% higher conversion rates compared to those using traditional marketing approaches. Real-time personalization based on intent signals can increase conversion rates by up to 341%. Brands that master micro-moments see 3x higher conversion rates and 2.5x

Conversion Rate 52

Conversion Rate Conversion A/B Testing Click Through Rate 52

Single Grain

APRIL 20, 2025

” Unlike traditional advertising, digital marketing provides precise measurement of performance, allowing marketers to track and maximize conversion opportunities. Conversely, maintaining a consistent presence communicates strength and reliabilityqualities that become even more valuable during uncertain times.

Marketing 52

Marketing SEO Conversion Rate CPC 52

illumin

MAY 15, 2025

billion in 2025 and reach around USD 26.47 Retargeting ads keep your products and offers top of mind, while lookalike audiences help you reach new potential customers who share traits with your existing ones. To boost engagement and conversions, marketers should plan targeted seasonal campaigns throughout the year.

Advertising 97

Advertising Marketing Retail Audience 97

Single Grain

MAY 30, 2025

For example, both strategies aim to increase traffic and conversions. Conversion Rates Across Industries While traffic volume is essential, conversions ultimately determine business success. Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility.

SEO 52

SEO ROI Conversion Rate Conversion 52

illumin

MAY 22, 2024

Google will be phasing out third-party cookies completely sometime in 2025. Retargeting Another important feature of Meta ads is retargeting. By reminding these users of their previous interests, retargeting aims to bring them back into the sales funnel and increase the chances of conversion.

Retargeting 59

Retargeting Click Through Rate A/B Testing Machine Learning 59

Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% Even more, it’s the fastest-growing major ad channel in the US, with CTV ad spend projected to hit $32.57 of total digital media ad spend.

Advertising 104

Advertising Audience A/B Testing Viewability 104

Basis

APRIL 25, 2024

To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 110

Brand Lift Advertising Cookies Impressions 110

Single Grain

FEBRUARY 1, 2023

With the latest Conversion Rate Optimization (CRO) statistics. Multiple ) Only about 22% of businesses are satisfied with their conversion rates. ( Multiple ) The average website conversion rate across all industries is 2.35%. Only the best-performing websites have a conversion rate as high as 11%. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 24, 2019

Another advantage is that, because conversions happen right on the platform, it’s much easier to measure performance. Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Maybe by 2025, they’ll catch up to Facebook and Google! And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98

illumin

JANUARY 22, 2024

However, with the deprecation of third-party cookies by companies like Apple and Google in early 2024, Meta has taken it upon themselves to create more in-house data integrations in its platform via the Conversions API. Another important feature of meta ads is retargeting. Projected rate of change of Threads users in the U.S.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

MNTN

FEBRUARY 15, 2024

Unlike Linear TV, performance can be tracked down to the minutiae and covers everything from ROAS calculation , CPCV, site visits through to conversions and more – key metrics that many advertisers look to gauge the effectiveness of their campaigns and measure customer lifetime value. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

Basis

JANUARY 24, 2024

On top of that, institutions will soon have to grapple with the college enrollment cliff , which promises to significantly reduce undergraduate enrollment starting in 2025, making it all the more urgent for colleges and universities to market themselves effectively and efficiently. The good news? to maintain their brand recognition.

Education 52

Education Advertising Marketing Cookies 52

PrograMetrix

JUNE 9, 2021

CBD use and demand will continue to grow, with some analysts estimating the industry to be worth $20 billion by 2025. The market didn't meet its 2020 projection, but it still greatly expanded. To stay relevant and top of mind with consumers, leading CBD brands need to grow with the industry.

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

MNTN

MARCH 6, 2025

By 2025, U.S. This guides got everything you need to nail OTT advertising in 2025. Marketers can monitor KPIs like conversions, ROAS, and site visitsso they know exactly whats working and where optimization efforts need to go. But, simply appearing on streaming platforms isnt enough. What is OTT Advertising? Dont ignore this.

Advertising 52

Advertising Audience Impressions Retargeting 52

Basis

JANUARY 3, 2025

As we step into 2025, the marketing landscape continues to evolve at a breakneck pace, presenting both challenges and opportunities for brands. Here, we explore three trends that are set to shape digital marketing in 2025, examining their implications while providing actionable predictions to help brands thrive in an unpredictable future.

Marketing 59

Marketing Retargeting Agency Conversion 59

Single Grain

APRIL 20, 2025

In the wake of sweeping tariff changes implemented in April 2025, digital marketers are challenges to maintain performance while protecting margins. As Seer Interactive notes, “On May 2, 2025, the U.S. Beyond the 10% baseline tariff on all imports, specific industries face varying levels of impact.

Marketing 52

Marketing CPC Conversion Rate Click Through Rate 52

MNTN

APRIL 7, 2025

By 2025, U.S. This guide has everything you need to nail OTT advertising in 2025. Define Your Goals and Target Audience Start by setting clear objectiveswhether its brand awareness, site traffic, or conversions, your goals will shape your strategy. But, simply appearing on streaming platforms isnt enough.

Advertising 52

Advertising Audience Non-Profit Impressions 52

Digiday

JULY 17, 2022

“Most investment actually occurs at the last mile, which is programmatic ad targeting/retargeting/remarketing — all of those things that data can do once you’ve identified someone and they’re about to purchase,” he said. “And a lot of these tools don’t talk to each other. .

Retargeting 75

Retargeting Agency Media Ad Targeting 75

Basis

FEBRUARY 28, 2025

January-February 2025 TikTok Reinstated in US App Stores After Assurance From Attorney General [:04] THE NEWS: After a 26-day ban that began on January 19, 2025, TikTok was reinstated on both major US app stores. Conversely, these layoffs may cause a temporary slowdown in Metas ad services and support. Advantage+ shopping).

Social Advertising 92

Social Advertising Advertising Conversion Media 92