Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. CTV ad revenue growth will decrease slightly, following the huge spike, however, CTV ad spend will gain share of overall digital ad spending through 2025, passing 10% by 2024. Gen Z and Millennial users will continue to increase through 2025.

Advertising 52

Advertising Ad Space CPA Impressions 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. marketing professionals considered CTV more effective than linear TV at driving advertising ROI and managing frequency. The research found that U.S.

Advertising 52

Advertising Audience CPA Media 52