Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. The future of CTV advertising will more heavily leverage non-intrusive, innovative ad formats. CTV ad spending has far exceeded predictions and will continue to grow next year (and years after). CTV ad spend will reach $19.1b Key Takeaways. from 2021.

Advertising 52

Advertising Ad Space CPA Impressions 52

Digital Remedy

MARCH 9, 2022

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Maximizing Your Impact.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. ad spending on linear and connected TV (CTV) platforms will exceed $93b, from just under $80b this year—all of that growth will come from CTV. Maximizing Your Impact.

Advertising 52

Advertising Audience CPA Media 52