VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

Ad Tech 98

Ad Tech eCommerce Media Agency 98

Brid.tv

MARCH 4, 2024

Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! to lower loading time and reduce energy waste.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Brid.tv

MARCH 4, 2024

Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price. Not all Programmatic are in RTB.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52