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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 90
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

According to SmartyAds : “Most search-driven manual advertising campaigns (even those performed with professional tools) take into account three or four targets: the keyword, time of day, and location. Marketers can leverage DeFi platforms for targeted financial marketing, customer acquisition, and loyalty programs.

Marketing 126