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The cookieless mobile world: how advertisers can stay competitive

illumin

Here’s a glimpse of how going cookieless is impacting the mobile world. The digital media scene has had a shake-up since 2024 began. Essentially, going “cookieless” means you are no longer capturing data identifying individual users through third-party cookies. They are not served by the website.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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