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2024

Brand Lift

Demand Side Platform

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

VideoWeek

JANUARY 12, 2024

Top Stories Publishers Plan to Invest More in Video in 2024 Global publishing organisations expect video to be a major target of investment over the next year, according to data from the Reuters Institute’s latest ‘Journalism, media, and technology trends and predictions 2024’ report.

Cookies Audience Media Demand Side Platform

Everything You Need to Know About Digital Out-of-Home Advertising

Basis

MARCH 7, 2023

In 2024, DOOH is forecast to make up more than one-third of all out-of-home ad spending. increase year-over-year, and it is forecast to surpass $1 billion in 2024 while accounting for 29% of total DOOH spend. In 2023, US DOOH spending is forecast to grow by another 15.8%. In 2022, pDOOH ad spend saw a 133.2%

Advertising

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AdTech Trends

The WIR: Publishers Focus on Video, Disney Rolls Out Shoppable and Self-Serve Ad Tools, and Sports are a Major Driver of Streaming Sign-Ups

Everything You Need to Know About Digital Out-of-Home Advertising

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