Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). For the same reason, native ads help marketers drive brand awareness. Works best for Retargeting campaigns and promoting those products that require engaging visual introduction.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. billion by 2024, and account for 7.6% CTV ads are high-quality, non-skippable, and 100% viewable. Remember when we mentioned that standout CTV ads tell a compelling story about your brand?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Automatad Inc.

JANUARY 23, 2024

Here is the list of alternatives marketers are considering to choose in 2024. PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. User experience can be greatly improved, eventually improving ad viewability and revenue.

Audience 52

Audience Cookies Ad Server Viewability 52

Basis

MARCH 14, 2023

billion by 2024 (a whopping 10.2% A few other key targeting tactics that advertisers can leverage within their CTV campaigns include geotargeting , dayparting, and retargeting. After all, nearly 85% of US households now own a connected TV device, and 46% of US adults watch content on a CTV device every single day.

Advertising 78

Advertising A/B Testing Audience Viewability 78