MNTN

FEBRUARY 6, 2024

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2024 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 98

Advertising Retargeting CPA Audience 98

illumin

MAY 21, 2024

million USD in 2024. Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention. That’s a high value of brand awareness and recall. The ad itself can be pre-recorded or host-read, and it can be fixed or dynamic. Why, you ask?

Advertising 102

Advertising Affiliates Audience Ad Space 102

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4b, and is forecast to more than double to $29.5b

CPA 52

CPA Conversion Brand Awareness Ad Space 52

Digital Remedy

JUNE 6, 2022

With more households watching more streaming content, advertisers have, of course, taken notice, increasingly shifting ad dollars toward OTT and CTV channels. In fact, CTV ad spending is expected to surge 40% by the end of this year, totaling over $14.4 billion by 2024. . Is performance CTV right for your brand?

CPA 52

CPA Conversion Brand Awareness Ad Space 52