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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Currently, it’s expected that Google will shut off support for third-party cookies in Chrome in 2024. However, on Wednesday July 27, 2022, as the deadline was approaching, Google announced it will be delaying its shutdown of third-party cookies by another year to the second half of 2024.

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