SODP

JUNE 27, 2023

Programmatic ad spend is projected to exceed $550 billion globally in 2023, accounting for 85% of global ad spend manual. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

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Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For? An example of integration between a DSP and a DMP is to gain audience extension.

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Smart-Hub

DECEMBER 22, 2023

billion USD in 2023 to 1,496.2 Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

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Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

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Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in 2022 ( Statista ).

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Clearcode

APRIL 26, 2022

It’s currently expected that Chrome will shut off support for third-party cookies starting from the middle of 2023. This AdTech platform is responsible for making decisions about what ads to show on a website, serving those ads, connecting with other AdTech platforms (e.g.

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Single Grain

JULY 17, 2023

It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters.

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