Single Grain

AUGUST 18, 2023

Optimizing Your Website for Search Engines Since 53% of website traffic comes from organic search engine results , it’s still integral to optimize your website for SEO: Remember to: Always perform on-page tactics, such as using keywords in page titles, URL slugs, and headings. SEO ROI also varies by industry. Here’s a snapshot of each.

ROI

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 billion dollars in 2023. billion USD. Techjury ) U.S.

Advertising

Single Grain

SEPTEMBER 22, 2023

Updated September 2023. This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. SEO: Optimize your content to rank for informational keywords that your audience is likely to search for. In this comprehensive guide, we’ll show you how to do that.

Marketing

Single Grain

DECEMBER 23, 2019

Set bids to get as many conversions as possible at a set target CPA. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. Related Content: The Complete Guide to YouTube SEO. VSEO: How Voice Search and Conversational AI Are Changing SEO.

Machine Learning

Single Grain

MARCH 28, 2023

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign Get My Free SaaS PPC Marketing Plan 3) Try Using Competitor Keywords Competitor keyword campaigns do exist, and they can be effective. You’ll know your PPC efforts are paying off if the average CPA is lower than your average CLV.

ROI

Single Grain

AUGUST 24, 2022

Mobile ad spending will reach $156 billion by 2023. Pool of Experts: For a successful marketing campaign, you need experts in several disciplines like PPC, SEO, CRO, social media advertising, content creation, and media buying. The prominent ones are: 1) Search Engine Optimization (SEO). Technical SEO. SEO copywriting.

Agency

Single Grain

APRIL 25, 2023

Related Content: Overlooked SEO: Optimizing Images and Video for Search Increase Brand Awareness Google Discovery Ads are displayed on prime Google properties that are accessed by millions of users; a single discovery campaign gives you the ability to reach up to 3 billion users a month.

CPA

Single Grain

JUNE 5, 2023

LitCommerce ) CPA on search is $48.96, and $75.51 trillion by 2023. trillion in 2023. trillion in sales in 2023. of retail purchases will be online in 2023. of retail purchases occurring online in 2023. LitCommerce ) CPA on search is $48.96, and $75.51 trillion by 2023. trillion in 2023.

Advertising

Single Grain

MAY 18, 2023

Related Content: Best Google Ads Agency: Top 5 Choices for 2023 Why Is a Google Ads Audit Important? To curate your keyword bidding, consider various factors, including CPA, ROAS, conversions, and ECPC. For instance, if your goal is to maximize conversions, you may want to use a target CPA bidding technique.

Click Through Rate

Single Grain

JUNE 14, 2023

Here is an excellent example of long-tail keywords for a PPC ads agency : Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign 2) Prepare Compelling Ad Copy Create attention-grabbing ad copy to attract users to your ads and increase ads lead. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

Click Through Rate

Single Grain

MAY 11, 2023

Dive Deeper: 75+ CRO Statistics That’ll Help You Increase Sales in 2023 2) Digital Ads Reinforce Credibility and Brand Awareness There’s a lot of psychology that goes into seeing an ad online. Cost per acquisition (CPA) : The average cost you pay for each conversion or acquisition.

Advertising

Single Grain

APRIL 27, 2023

Dive Deeper: * SEO Keyword Research Made Easy in 2023 * How Zero Search Volume Keywords Can Generate a Ton of Traffic ✅ Check Ad Relevancy Checking ads relevance ensures that your ads match the user intent : If the ads are not relevant, users are more likely to bounce back and look for another result.

eCommerce

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.

Machine Learning

Single Grain

JANUARY 23, 2023

Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work? The most significant benefit of hiring an ad expert is that they can reduce the CPA and improve the profitability of your campaigns. They keep an eye on the latest PPC marketing trends and offer ways to use them to the advantage of your business.

CPC

Single Grain

DECEMBER 6, 2019

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. VSEO: How Voice Search and Conversational AI Are Changing SEO. 15) SEO A/B Split Testing.

Marketing

Basis

MAY 8, 2025

A 2023 study on the effects of AIOs (then known as Search Generative Experience) across 23 websites found that organic traffic declined by 18% to 64%. From a CPC perspective, advertisers can mitigate this impact by focusing bidding strategies on conversion-based goals, like ROAS and CPA, to control the potential costs.

Click Through Rate