Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. They can be useful for SaaS platforms due to their nature of being automatically placed display ads based on conditions that you set.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MAY 29, 2023

International PPC marketing is the art of running targeted online advertising campaigns across multiple countries and regions. It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites.

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. The cost of advertising on the most popular networks is pretty high, given the amount of competition.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 24, 2023

Updated August 2023. When users type in specific keywords into search engines like Google or Bing, advertisers have the chance to show their ads at the top or bottom of the search results page. A sportswear brand, for instance, might run a display ad showcasing their latest collection on fitness blogs or websites.

Agency 98

Agency Marketing SEO Brand Awareness 98