2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained
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JANUARY 18, 2023
As a result, the advertiser can now programmatically display his travel ad only to senior audiences older than 50 and who is interested in traveling instead of losing impressions on an uninterested or non-targeted audience. You can also watch this video from the IAB to learn more about Real Time Bidding.
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