Digiday+ Research: A guide to the top 10 ID alternatives for publishers
Digiday
JUNE 8, 2022
Verizon Media launched ConnectID in December 2020. The first-party data resolution ID solution. Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Does this solution use third-party cookie data?
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