Single Grain

JULY 31, 2019

UPDATED FOR 2019! Mobile devices play a key role in the overall growth of the digital marketing spend worldwide. With a surge in the number of smartphones and tablets, mobile advertising has become a primary mode of digital advertising which is both cost effective and conversion oriented. Gamifying Mobile Ads.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

InMobi

SEPTEMBER 17, 2019

Here’s what you need to know about mobile ad viewability today. When running mobile advertising campaigns, whether in mobile apps or on mobile web, mobile ad viewability is key. No matter where an ad is running, whether in a newspaper, on TV or in digital (i.e. In the U.S.,

Viewability 52

Viewability Mobile Ads Banner Impressions 52

InMobi

JANUARY 10, 2019

Mobile ad spending and ad revenues will likely reach record highs in 2019, predicts eMarketer. LEARN MORE What’s so special about in-app mobile advertising? Why are the best of the best running in-app ad campaigns with greater frequency? And by 2020, that’s expected to jump up even higher.

Advertising 52

Advertising Marketing Mobile Ads Banner 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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Ad Server Fill rate Rich Media Viewability 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The continuous growth of mobile ad spending. In-app ads over mobile web ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

InMobi

SEPTEMBER 30, 2019

This is why interactive, rich media creatives are on the rise. By adding mobile-first, eye-catching capabilities to standardized ad placement sizes and formats, performance marketers can see better results from their campaigns at scale. According to InMobi’s 2019 Mobile Programmatic Advertising Trends report , U.S.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

JANUARY 23, 2022

Leading the charge here is mobile gaming. And time spent playing mobile games is expected to rise by 17% between 2019 and 2023, eMarketer predicts. For example, InMobi’s own data has found that, compared to the average click-through rate (CTR) for banner ads, vertical videos perform 11x better.

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Banner Viewability Cookies Click Through Rate 52