Single Grain

DECEMBER 18, 2019

As Statista shows, this year alone has seen no growth: A study of 200 marketers spending $100K on Facebook during October 2019 shows that: CPMs on Facebook have grown 90% YoY for marketers, and that number only continues to grow. That concern is exacerbated since 42% of marketers are spending more in 2019 than 2018.

Machine Learning 122

Machine Learning Brand Awareness Video Ads Mobile Ads 122

Single Grain

JUNE 13, 2023

Additionally, 39% of consumers find voice ads to be more engaging. Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Colorlib ) 60% of all digital advertising expenditures worldwide are made on mobile devices. This represents a growth of 3.6

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

DECEMBER 20, 2019

Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. So if a user is more likely to click on your ad while they are on a bus on the way home from work, Google can raise your bids for mobile ads between 5 and 6 p.m. on weekdays.

Machine Learning 105

Machine Learning Conversion Rate Audience SEO 105

InMobi

JANUARY 22, 2019

How do mobile ad networks and exchanges determine in-app advertising rates? Understanding Different Pricing Models in Mobile App Advertising Brands and their advertising partners have a few different pricing models to choose from within the realm of in-app advertising. The answer isn’t always clear cut.

CPC 52

CPC CPM Advertising Banner 52

Adtelligent

JULY 19, 2022

Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobile ads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobile ad spending.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Lemonads

JULY 14, 2020

Ad Fraud at a Glimpse: How Big is the Problem? According to research giant Juniper, the marketing industry lost 42 billion US dollars to ad fraud in 2019. If the issue is not addressed, projections suggest that ad fraud can cost a staggering $100 billion in 2023 , which is equivalent to almost $274 million every single day.

Machine Learning 52

Machine Learning Conversion CPL CPA 52

Smart-Hub

JANUARY 2, 2024

CPA: Cost Per Action The last of the basic models is optimal for those who feel confident in the programmatic and have already figured out how to make money posting ads. Beginners in CPA can broadcast ads for a long time without any benefit if they cannot calibrate targeting correctly.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60