Benefits of UPRs Management for Publishers to Boost Programmatic Revenue
YieldBird
APRIL 12, 2023
In 2019, Google’s shift to a first-price auction significantly transformed how publishers managed pricing rules. Understanding Unified Pricing Rules in Google Ad Manager UPRs are a feature of GAM that empowers publishers to manage floor prices and target CPM across all programmatic demand in a centralized manner.
Let's personalize your content