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Why we care about adtech: The complete guide

Martech

As users see more relevant ads, click-through rates improve, leading to a better ROI. The death of the third-party cookie. For many decades now, marketers have relied on third-party cookies to track and store consumer data online. Click here to download! First-party cookies.

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Goodbye to cookies: Digital advertising’s leap in the dark

Martech

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. We see great click-through rates and conversion rates from Bing.

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