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Best Mobile Ad Formats for Display Advertising Campaigns

MobileAds

InMobi’s interstitials have a 2-3x higher click-through rates compared to banner ads. Can offer animated and interactive rich media content. Given its natural tendency to disrupt the user experience, advertisers should consider only reveal the video after a banner is clicked. Pros of Interstitial Ads. Larger space.

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What Southeast Asian Marketers can Learn from North America to Maximize In-App Programmatic

InMobi

In looking at Q2 2019, in-app programmatic spending rose by one-third in the region compared to Q2 2018. In Q1 2019, for the first time, less than half of all in-app spending went towards banners. Video is becoming more impactful and powerful with 2x greater CTRs than native ads and over 10x greater than banners on average in the U.S.

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In-App Mobile Video Advertising: What You Need to Know

InMobi

in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In comparison, the Interactive Advertising Bureau (IAB) had previously reported that back in the first three months of 2018, the average CTR of a video ad was 0.26%.

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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media. “G.M. was an evangelical character.

Media 52
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Story-Telling with Mobile Video in India

InMobi

India's 4G and 3G user base is expected to touch 300 million by March 2018, according to research by CLSA. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

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62. John Nardone – Flashtalking about Modem Media and [x+1]

Paleo AdTech

Did those banner ads on Hotwired.com seem revolutionary or just a gimmick? Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media. “G.M. was an evangelical character.

Media 40
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“It Wasn’t a Job, It Was a Cult!”

Paleo AdTech

Boris ,’ behind-the-scenes builder of much of the early ad tech infrastructure, starting with Right Media) was Gartner’s most popular blog of that year. By one account , CPMs for banner ads fell from $50 to $5. Ari Paparo, VP, rich media : When I joined [in 2004], there was no structured onboarding.

Ad Tech 52