Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID
InMobi
APRIL 30, 2019
The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The load times for video ads were too long, resulting in a poor customer experience. So what's next? By doing so, VAST 4.1
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