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Google Ad Manager or Google Ad Manager 360 – What Should a Publisher Choose?

Automatad Inc.

Share Tweet Share As a publisher, you need an ad management platform to sell and manage your ad inventory. Also known as an ad server, you need it to centralize all aspects of your ad monetization operations, from trafficking and targeting to reporting and analysis. What Is Google Ad Manager for Publishers?

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How much ad revenue can apps generate?

Monetize More

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

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TV Advertising Campaigns: How Television Marketing Works (2024)

MNTN

Recent data from the Video Advertising Bureau shows more than a 200% increase in TV advertising spend from 2018, and that 58% of DTC brands are buying TV ads for the first time. Check Your Existing Video Assets Many brands don’t realize they already have the right video assets to run Connected TV ads.