2017 Click Through Rate CPC Mobile Ads 
Agility Ads
MAY 26, 2022
Here are five significant benefits of mobile advertising. Reach Your Audience Where They Are – Web traffic used to be dominated by computers, but since 2017 that hasn’t been the case as more people switched to mobile devices. In 2022, 57.38% of all web traffic comes from mobile devices.
InMobi
JUNE 18, 2019
Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Apps running unified auctions saw a 44% increase in CPMs , a 48% increase in ad revenue and a 28% decrease in ad load times compared to their peers.
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