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Rise of the Header Bidding Wrapper

MediaFuse

These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to efficiently manage multiple demand sources. Features of Header Bidding Wrappers. GPT/ad load efficiency.

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6 Things You Need To Know About In-App Header Bidding

InMobi

In-app header bidding is all the rage today.¹ LEARN MORE Download our full report for the complete findings of our survey, along with exclusive data from our network. 2) In-App Header Bidding Solutions Already are Proven Effective Luckily, a solution to these woes already exists. percent more ad sources.

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2019 Trends: Header Bidding, Mobile Apps and The Future of In-App Ad Monetization

InMobi

While desktop and mobile web monetization has already been thoroughly disrupted by header bidding, mobile apps haven’t gotten there just yet. What’s The Current State of In-App Header Bidding? App publishers are struggling with app monetization via ads, so in-app header bidding and unified auctions are here to help.

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. The end user sees the ad on the publisher’s website or video player.

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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

So what can developers and publishers — especially those small businesses — do to gain more revenue from demand sources and ad networks? Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

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Getting Started With Video Ad Monetization — Pro Tips for Publishers

Brid.tv

FAQ What Is Video Ad Monetization? Video ad monetization refers to the process of generating revenue through video ads. Find the Right Ad Monetization Provider Finding a video ad network that aligns with the publisher’s needs is crucial. Mid-Roll — Mid-roll ads appear during the video stream.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.